Show Me The Money® 2021 Mentoring Package

Financial clarity

commercial training

for agencies



Show Me The Money has been specifically developed for creative businesses: public relations, design, marketing, experiential, communications and advertising agencies.

The 2021 Mentor Program has been developed to groom senior managers, agency owners, and the finance team, delivered via zoom,

The mentor package includes ten one-on-one sessions with Kathryn, at time intervals scheduled daily, weekly, or monthly to suit your needs.

To fast track your financial capabilities, and take your reporting to the next level: the ten modules include best practice templates and KMint programs delivering industry methods, techniques and solutions implemented by successful international and local agencies,

Show me:



Profit guaranteed budget



Rolling monthly reporting


Revenue Tracker

New business gap, and rolling targets



Benchmarking and targets


Rate Card

Standard cost and sell rates



Move to the next level


Pricing Strategy

12 remuneration modules



Client, Employees, Freelancers, Licensing IP


Client Profitability

Dashboard reporting


Management Reports

Key Performance metrics and action plans

Training you to be the best in the agency

  • Best practice & expectations
  • Terminology – industry lingo
  • Budget & monthly forecasting
  • Pipeline – revenue & new business
  • Benchmarks & internal goals
  • Rates – cost & sell rates
  • Pricing Strategy – clarity & choice
  • Reporting – know your numbers
  • Staff – Key Performance Indicators
  • Sprints – 90 Day Action Plans



National Events


The Show Me The Money mentor program is essential agency financial education for your leadership team, providing industry best practice intelligence, supporting them with inspiring examples and practical tools which will live in their armory, as valuable reference for years to come.

Don’t feel out of your depth, and unsure of the figures.

Show Me The Money – 10 sessions to train yourself to be the best in the business.

Who should attend:

Agency heads, senior finance and client facing leadership team.

Who would have thought that a creative would get so excited about numbers

Creative Director

The Show Me The Money® gave me multiple ‘light globe’ moments. Definitely worth the time & money

General Manager

Awesome for your leadership team. You will walk away with a wealth of information and best practice tools to introduce into your business.

Managing Director


Kathryn Williams is the go-to finance guru for Australia’s peak industry bodies and creative agencies.

An internationally experienced business and
financial consultant, mentor, workshop facilitator
and keynote speaker. Kathryn liaises closely with
industry councils, is involved in benchmark studies,
and is creator of Show Me The Money® the industry specific perennial financial training.

While no individual or business is ever the same,
with over three decades in the MarComms sector
up her sleeve, it’s safe to say Kathryn has extensive
experience of agency challenges and successes
from start-up to exit.

Proactively ensuring the long-term financial health
and well-being of your agency is crucial to your
business’ evolution and success. Kathryn knows what successful agencies do to grow and improve their team’s financial acumen, which leads to overall agency profit.

Via a suite of continual professional development programs, Kathryn provides everyone with the opportunity to improve: keynotes, workshops, mentoring, and consultancy programs, online and in person.

“My goal is to deliver financial clarity

– so that you can be brilliant

in every aspect of your business.”

show me the money®


Markup and Margin - how, when, and why

Value - what adds value, how, when & why

Harvard University scholarly paper 10/10

Sample Pages

Forthcoming book!



Introducing the KMint Ideas Lifecycle™ –  ideas are products of the mind, intellectual property, learn how to protect these intangible assets, calculate their value, and how to sell them.


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