Show Me The Money® workshop

Financial clarity

commercial training

for agencies


About The Workshop

Show Me The Money® is the leading financial training for creative agencies: public relations, design, events, marketing, digital, communications and advertising.

Focusing on industry examples, tips, and techniques from successful international and local agencies to help you develop clarity and build your confidence to present negotiate and secure rewarding deals, evaluate results, and above all else, grow your business.

You may be brilliant at ‘doing’ the business, but if the figures don’t make sense, you won’t reap the rewards you deserve.

This professional development workshop challenges the status quo, will stimulate debate, and deliver return on your investment. You will leave brimming with excitement about what you can do to take your business to the next level.

Show me:


Best Practice

What it take to be ‘the best’.



The backbone of your business – how to build a profit guaranteed budget.


Revenue Targets

How to close the new business gap with break-even, expected, and stretch revenue targets.



How to know if your agency measures up?


Pricing strategy

12 remuneration modules – what are they, and which ones suit your agency.


Management Reporting

Engaging mangers and incentivising with Key Performance Indicators.

1 day workshop

  • Best practice & expectations
  • Terminology – industry lingo
  • Pipeline – revenue & new business
  • Budget & monthly forecasting
  • Benchmarks & internal goals
  • Rates – cost & sell rates
  • Pricing Strategy – clarity & choice
  • Reporting – know your numbers
  • Staff – Key Performance Indicators
  • 90 Day Action Plan



National Events


These workshops are essential agency financial education for your leadership team, providing industry best practice intelligence, supporting them with inspiring examples and practical tools which will live in their armory, as valuable reference for years to come.

Who should attend:

A professional development day for agency heads, senior finance and client facing leadership team.

Business Owners, Senior Management, Account Directors, Finance Team, and the Non-finance-literate – this workshop is for you.

Who would have thought that a creative would get so excited about numbers

Creative Director

The Show Me The Money® workshop gave me multiple ‘light globe’ moments. Definitely worth the time & money

General Manager

Awesome for your leadership team. You will walk away with a wealth of information and best practice tools to introduce into your business.

Managing Director


About the author.

Kathryn is the go-to finance guru for Australia’s peak
industry bodies and creative agencies.

An internationally experienced business and
financial consultant, mentor, workshop facilitator
and keynote speaker. Kathryn liaises closely with
industry councils, is involved in benchmark studies,
and is creator of Show Me The Money® the only
industry specific financial training in Australia.

While no individual or business is ever the same,
with over three decades in the MarComms sector
up her sleeve, it’s safe to say Kathryn has extensive
experience of agency challenges and successes
from start-up to exit.

Proactively ensuring the long-term financial health
and well-being of your agency is crucial to your
business’ evolution and success.

“My goal is to deliver clarity

– so that you can be brilliant

in every aspect of your business.”


Markup and Margin - how, when, and why

Value - what adds value, how, when & why

Harvard University scholarly paper 10/10

Sample Pages

Forthcoming book!



Introducing the KMint Ideas Lifecycle™ –  ideas are products of the mind, intellectual property, learn how to protect these intangible assets, calculate their value, and how to sell them.


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